Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAACH  Public Relations Area of Specialisation 

This unit set is available in the following courses:
G77 MASTER OF PROFESSIONAL COMMUNICATIONS

The Master of Professional Communications (Public Relations) equips graduates to pursue or consolidate careers in Public Relations, Public Affairs, Corporate Communications and Organisational Communication through an understanding of strategic communication planning. These skills and understandings will be creatively integrated in the completion of a substantial inquiry.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
CMM4122 Introduction to Research 15
CMM4137 Project Preparation 15
CMM5220 Communications Project 1 20 
CMM5221 Communications Project 2 20 
 
Plus 90 credit points (6 units) from the following:
CMM4117 Creative Thinking 15
CMM4120 Integrated Marketing Communication 15
JOU4011 Introduction to Journalism 15
PRN4114 International Public Relations 15
PRN4115 Public Relations Event Management 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
 
Plus 20 credit points (1 unit) from the following:
CMM5110 Globalisation, Cultural Diversity and Innovation 20 
CMM5111 Convergences 20 
PRN5110 Perception Management 20 
 

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011