UNIT INFORMATION

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CMM5111 Convergences
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 20
 
Description:
This unit examines the history of technology from the medium theory perspective, which argues that it the medium rather than the content that shapes communication patterns and their associated social institutions. It takes as it starting point the current situation associated with the digital revolution. It sees this development as a recent example of convergence. The characteristics of the digital revolution are shown to be similar to other revolutions in the means communication and that technologies in a social context play a significant part bringing about convergence. Workshops allow students to apply these ideas to a number of case studies.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
SPAACAAdvertising Area of Specialisation
SPAAHOCreative Services Area of Specialisation
SPAACCInteractive Media Development Area of Specialisation
SPAACDJournalism Area of Specialisation
SPAAMMManagement and Public Relations Area of Specialisation
SPAACEMass Communication Area of Specialisation
U60Master in Two Dimensional and Digital Design
I24Master of Communications
V12Master of Communications by Research
SPAACFMedia and Cultural Studies Area of Specialisation
SPAACGPhotomedia Area of Specialisation
SPAACHPublic Relations Area of Specialisation
SPAAFMScriptwriting Area of Specialisation
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011