UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| PRN4124 | Public Relations Techniques | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
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Controlled media communication within the public relations context involves the preparation and distribution of internal and external messages to defined target audiences using channels other than publicity (uncontrolled). This unit examines how to package communication material including advertising, printed literature such as brochures, newsletters, reports and direct mail; the planning and management processes for the use of controlled electronic media such as corporate video, audio visual displays and presentations, multi-media presentations; and planning for the growing area of direct face-to-face communication. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| SPAAIC | Creative Services Area of Specialisation | ||
| SPAAHO | Creative Services Area of Specialisation | ||
| SPAAIU | Creative Services Area of Specialisation | ||
| SPAAMH | Creative Services Area of Specialisation | ||
| N22 | Graduate Diploma of Arts (Professional Writing) | ||
| SPAABS | Public Relations Area of Specialisation | ||
| SPAACN | Public Relations Area of Specialisation | ||
| SPAACH | Public Relations Area of Specialisation | ||
| SPAAHY | Public Relations Area of Specialisation | ||
| SPAAMG | Public Relations Area of Specialisation | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011