Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAACH  Public Relations Area of Specialisation 

This unit set is available in the following courses:
G77 MASTER OF PROFESSIONAL COMMUNICATIONS

The Master of Professional Communications (Public Relations) equips graduates to pursue or consolidate careers in Public Relations, Public Affairs, Corporate Communications and Organisational Communication through an understanding of strategic communication planning.  These skills and understandings will be creatively integrated in the completion of a substantial inquiry.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
Students must study these core units:
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research # 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4122 Strategic Public Relations Theory 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
 
Plus one unit selected from:
CMM4104 Professional Placement 15
CMM4108 Independent Study 15
JOU4101 Print Journalism 15
 
Plus:
CMM5111 Convergences 20 
CMM5222 Communications Project 1 20 
CMM5223 Communications Project 2 20 
 
# Students planning to do the Master of Professional Communications can substitute this unit with CMM4137 Project Preparation.
 

Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006