UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| PRN4121 | PR Issues and Crisis Management | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
| This unit examines the ‘issues management’ approach to PR practice. Life cycle issues, particularly the management of environmental and consumer interests, will attract particular attention. Through the analysis of case studies the theory and principles of public relations are integrated with the practice of public relations. The unit includes practical experience in problem definition, strategic planning and analysis and includes implementation techniques. It will also focus on ‘live’ public relations issues (including negligent, accidental and hostile acts) active at the time the unit is being taught including responses to critical incidents. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| SPAALI | Events and Communications Area of Specialisation | ||
| SPAALY | Events and Communications Area of Specialisation | ||
| SPAAMI | Events and Communications Area of Specialisation | ||
| SPAAMJ | Management and Public Relations Area of Specialisation | ||
| SPAAMM | Management and Public Relations Area of Specialisation | ||
| SPAAMK | Management and Public Relations Area of Specialisation | ||
| SPAAML | Management and Public Relations Area of Specialisation | ||
| SPAABS | Public Relations Area of Specialisation | ||
| SPAACN | Public Relations Area of Specialisation | ||
| SPAACH | Public Relations Area of Specialisation | ||
| SPAAHY | Public Relations Area of Specialisation | ||
| SPAAMG | Public Relations Area of Specialisation | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011