UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| PRN4114 | International Public Relations | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
| This unit recognises that public relations is a worldwide phenomenon. It explores the diffusion of public relations across cultures, acknowledging the influences in theory and practice of the North American world-view. The unit explores the possibility of universal principles of public relations and the influence of social and cultural differences. Students examine the importance of cross-cultural communication in international public relations, corporate communication and government relations and develop an understanding of the operation of public relations in specific regions, such as the Asia-Pacific.
Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| SPAALI | Events and Communications Area of Specialisation | ||
| SPAALY | Events and Communications Area of Specialisation | ||
| SPAAMI | Events and Communications Area of Specialisation | ||
| SPAAMJ | Management and Public Relations Area of Specialisation | ||
| SPAAMM | Management and Public Relations Area of Specialisation | ||
| SPAAMK | Management and Public Relations Area of Specialisation | ||
| SPAAML | Management and Public Relations Area of Specialisation | ||
| SPAABS | Public Relations Area of Specialisation | ||
| SPAACN | Public Relations Area of Specialisation | ||
| SPAACH | Public Relations Area of Specialisation | ||
| SPAAHY | Public Relations Area of Specialisation | ||
| SPAAMG | Public Relations Area of Specialisation | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011