UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| CMM4120 | Integrated Marketing Communication | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
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This unit provides students with the necessary knowledge and skills to understand and use integrated marketing communications. The unit explores the role of the individual elements within the promotional mix, including direct marketing, sales promotion, personal selling, advertising, and public relations. The unit also addresses the synergies of combining different promotional elements, with the view of facilitating different strategies designed to result in specific outcomes. Attention will be paid to creative strategies which go beyond the expected. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| SPAABN | Advertising Area of Specialisation | ||
| SPAACI | Advertising Area of Specialisation | ||
| SPAACA | Advertising Area of Specialisation | ||
| SPAAHR | Advertising Area of Specialisation | ||
| SPAAMF | Advertising Area of Specialisation | ||
| SPAAHM | Creative Services Area of Specialisation | ||
| SPAAIC | Creative Services Area of Specialisation | ||
| SPAAHO | Creative Services Area of Specialisation | ||
| SPAAIU | Creative Services Area of Specialisation | ||
| SPAAMH | Creative Services Area of Specialisation | ||
| SPAAME | Event Management Area of Specialisation | ||
| SPAALI | Events and Communications Area of Specialisation | ||
| SPAALY | Events and Communications Area of Specialisation | ||
| SPAAMI | Events and Communications Area of Specialisation | ||
| W05 | Graduate Certificate of Business (Event Management) | ||
| W06 | Graduate Diploma of Business (Event Management) | ||
| SPAAMW | Integrated Marketing Communication Area of Specialisation | ||
| I61 | Master of Event Management | ||
| I40 | Master of Professional Marketing | ||
| SPAABS | Public Relations Area of Specialisation | ||
| SPAACN | Public Relations Area of Specialisation | ||
| SPAACH | Public Relations Area of Specialisation | ||
| SPAAHY | Public Relations Area of Specialisation | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011