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MKT1600 Marketing Principles&Practices
Credit Points: 15
This unit introduces the principles and concepts of marketing that encompasses the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements.  The unit’s major feature is the semester-long marketing plan project based on a marketing case.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
Y40Bachelor of Arts - Bunbury
Y70Bachelor of Arts Bachelor of Business
G95Bachelor of Business
G95Bachelor of Business - Bunbury
K34Bachelor of Business Bachelor of Arts (Psychology)
Y29Bachelor of International Hotel and Resort Management
Y04Bachelor of Laws Bachelor of Business
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
Y88Bachelor of Science Bachelor of Business
Y88Bachelor of Science Bachelor of Business - Bunbury
MAAAHIBusiness Major
MAAAHDEvent Management Major
MAAAHFHospitality Management Major
MABUUEInformation Services Major
MAAACXMarketing Major
MIAACOMarketing Minor
MAAAHQPublic Practice Major - Bunbury
MIAAEUPublic Practice Minor - Bunbury
MABUUHSport Management Major
MABUTJSurf Science Major - Bunbury
MABUUUTourism and Hospitality Management Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013