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MKT1600 Marketing Principles&Practices
Credit Points: 15
This unit introduces the principles and concepts of marketing that encompasses the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements.  The unit’s major feature is the semester-long marketing plan project based on a marketing case.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
K32Bachelor of Arts Bachelor of Business
G95Bachelor of Business
G95Bachelor of Business - Bunbury
K34Bachelor of Business Bachelor of Arts (Psychology)
Y04Bachelor of Laws Bachelor of Business
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MAAAHIBusiness Major
MAAAEGBusiness Information Systems Major - Bunbury
MAAAHFHospitality Management Major
MAAACXMarketing Major
MIAACOMarketing Minor
MAAAHQPublic Practice Major - Bunbury
MIAAEUPublic Practice Minor - Bunbury
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010