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Y99 Bachelor of Marketing, Advertising and Public Relations

Combines three core marketing disciplines to provide students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators, and to establish and manage media relations.

This cross-discipline course further enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the transferable employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications.

Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase students’ strengths.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.

This combination of disciplines in one course gives graduates a competitive career advantage and access to a wide range of industries.



Marketing Manager, Media Planner, Advertising Consultant, Copywriter, Desktop Publisher, Public Relations Manager, Web Designer, Graphic Designer, Advertising Account Manager, Marketing/Sales Executive


Standard University admission requirements apply.

This course is available on Mt Lawley, and Joondalup Campuses.

The Marketing units are available on the Joondalup campus, and the Advertising and Public Relations units on the Mount Lawley campus.
This course is available by Full-time, or Part-time mode.
This course is available in the following mode of delivery - On-campus.

Some units are available in the off-campus (online) mode of delivery.

The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.

Marketing (12 units)
Core units
MKT1600 Marketing Principles&Practices 15
MKT2605 Promotional Marketing 15
MKT2607 Marketing Research 15
MKT2608 Consumer Behaviour 15
MKT3550 Retail Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3606 Current Issues in Marketing 15
Plus 4 units selected from:
MKT1605 Professional Communication 15
MKT2195 Services Marketing and Management 15
MKT3120 International Marketing * 15
MKT3604 Social and Not for Profit Marketing * 15
Or up to four elective units as approved by the Course Coordinator
* This unit may not be offered on-campus every year.
Advertising&Public Relations (12 units)
Core units
CMM1107 Creative Thinking 15
BRO1000 iTalk@ECU: Presentation Skills 15
ADV2102 Creative Strategy: Process and Execution 15
ADV2107 Strategic Branding 15
ADV2116 Foundations of Advertising 15
PRN2110 Foundations of Public Relations 15
PRN2125 Communicating Through the Media 15
ADV3112 International Advertising 15
ADV3406 Media Buying and Planning 15
PRN2124 Public Relations Event Management 15
PRN3125 PR Campaign Planning and Management 15
Plus one x 15 credit point elective (1 unit) as approved by the Course Coordinator
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013