Unit Set Structure


This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MIAACO  Marketing Minor 

This unit set is available in the following courses:

Marketing is recognised as the driving force of business success.  This Minor equips non-marketing students with the essential skills for a competitive advantage in their chosen profession. As these units are of an introductory nature it is intended for students NOT undertaking a Marketing Major or Advanced Marketing Minor. 


This unit set is available on Joondalup Campus.
This unit set is available in the following modes of delivery - On-campus, and Online.
The Marketing Minor consists of 60 credit points (4 units).
MKT1600 Marketing Principles&Practices 15
MKT2605 Promotional Marketing 15
MKT2608 Consumer Behaviour 15
MKT3601 Marketing Strategy 15

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013