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MKT1600 Marketing Principles&Practices
Credit Points: 15
This unit introduces the principles and concepts of marketing that encompasses the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements.  The unit’s major feature is the semester-long marketing plan project based on a marketing case.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
M62Associate Degree of Hospitality Management
M61Associate Degree of Tourism Management
K32Bachelor of Arts / Bachelor of Business
K34Bachelor of Business/Bachelor of Arts (Psychology)
M29Bachelor of Hospitality and Tourism Management
E04Bachelor of Hospitality Management
K51Bachelor of Laws/Bachelor of Business
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
V38Bachelor of Tourism Management
MAAACTBusiness Major
MAAAEGBusiness Information Systems Major - Bunbury
MAAAFVHospitality Management Major
MAAACXMarketing Major
MIAACOMarketing Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009