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Y98 Bachelor of Marketing and Creative Services

Combines strategic marketing management with hands-on creative skills development.

With more organisations managing their own marketing and communication, this course addresses the industry demand for multi-talented marketers and creative individuals.

Strategic marketing is combined with creative services to incorporate studies in advertising, public relations, design and desktop/print publishing.

Students will be highly sought after in the creative industry or by individual organisations seeking individuals with versatile and creative talents who have a strong understanding of marketing management, as well as possessing the transferable employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.



Marketing Manager, Marketing/Sales Executive, Business Development Officer, Product/Brand Manager, Advertising Manager, Promotions Coordinator, Customer Relationship Manager,  Marketing Researcher, Artistic Director, Graphic Designer


Standard University admission requirements apply.

This course is available on Mt Lawley, and Joondalup Campuses.

The Marketing units of this course are available on the Joondalup campus and the Mount Lawley Campus, and the Creative Services units on the Mount Lawley campus.
This course is available by Full-time, or Part-time mode.
This course is available in the following mode of delivery - On-campus.

Some units may be available in the off-campus (online) mode of delivery.

The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.


Course structure

Marketing units - core 120 credit points 8 units
Marketing units - electives 60 credit points 4 units
Creative Services units 180 credit points 12 units

Core units
MKT1600 Marketing Principles&Practices 15
MKT2605 Promotional Marketing 15
MKT2607 Marketing Research 15
MKT2608 Consumer Behaviour 15
MKT3550 Retail Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3606 Current Issues in Marketing 15
Plus 4 units selected from:
MKT1605 Professional Communication 15
MKT2195 Services Marketing and Management 15
MKT3120 International Marketing * 15
MKT3604 Social and Not for Profit Marketing * 15
Or up to four elective units as approved by the Course Coordinator
* This unit may not be offered on-campus every year.
2 units selected from:
CMM1107 Creative Thinking 15
CCA1108 Communications and Digital Technology 15
BRO1000 iTalk@ECU: Presentation Skills 15
DEF1104 Design Foundations: Drawing 15
DEF1106 Collaborative Design 15
IMM1121 Digital Photomedia 15
IMM1122 Publishing on the World Wide Web 15
PHO1105 Photo Work 15
Plus 5 units selected from:
ADV2116 Foundations of Advertising 15
DES2101 Design Practices: Identity 15
DES2102 Design Practices: Pre-press 15
DES2103 Desktop Publishing 15
IMM2125 Interface and Information Design 15
PHO2103 Studio Work 15
PRN2110 Foundations of Public Relations 15
TDD2204 3D Design Practices: Narrative Design 15
or any Level 2000 or 3000 unit as approved by the Course Coordinator.
Plus 5 units selected from:
ADV2107 Strategic Branding 15
ADV2102 Creative Strategy: Process and Execution 15
DES2203 Design Practices: Publication 15
DES3206 Design Practices: Information and Advertising Design 15
FAV3231 Digital Video 2 15
PHO2202 Images and Pleasures 15
PHO3305 Studio Applications for Advertising 15
TDD3205 3D Design Practices: Spatial Design 15
or any Level 2000 or 3000 unit as approved by the Course Coordinator.
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013