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K76 Bachelor of Marketing and Creative Services

Business and communications have come together to introduce an industry-driven degree that combines marketing management with hands-on creative skills development. Marketing, as the driving force of the modern business, now partners Creative Services which incorporate advertising, public relations, design and desktop/print publishing. The demand for multi-talented marketers and creative individuals will grow as more organisations manage or control their own marketing communication functions. Graduates will be sought after in the creative industry or by individual organisations seeking versatile creative talents with strong understanding of, or involvement in, marketing management.


Admission to the Bachelor of Marketing and Creative Services degree is competitive. Meeting ECU standard admission requirements does not guarantee enrolment.

This course is available on Mt Lawley, and Joondalup Campuses.

The Marketing units of this course are available on the Joondalup campus, and the Creative Services units on the Mount Lawley campus.
This course is available by Full-time, or Part-time mode.
This course is available in the following mode of delivery - On-campus.

The 8 core Marketing units are also available off-campus.

The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.



12 Marketing units
8 core units
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
MKT2602 Marketing Communications 15
MKT3120 International Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3603 Customer Relationship Management 15
Plus 4 units selected from:
MKT3233 Retail Marketing 15
MKT3604 Social and Not for Profit Marketing 15
MKT3606 Current Issues in Marketing 15
MKT3235 Selling and Sales Management 15
MKT3602 Distribution Management 15
MKT3195 Services Marketing 15
Or up to four elective units as approved by the course coordinator
12 units Creative Services
2 units selected from:
CMM1107 Creative Thinking 15
CMM1108 Communications and Digital Technology 15
CMM1112 Communication Strategies 15
DEF1101 Design Foundations: Design Principle 15
DEF1104 Design Foundations: Drawing 15
IMM1121 Digital Photomedia 15
IMM1122 Publishing on the World Wide Web 15
PHO1105 Photo Work 15
Plus 5 units selected from:
CMM2116 Foundations of Advertising 15
DES2101 Design Practices: Identity 15
DES2102 Design Practices: Pre-press 15
DES2103 Desktop Publishing 15
IMM2125 Interface and Information Design 15
PHO2103 Studio Work 15
PRN2120 Foundations of Public Relations 15
TDD2204 3D Design Practices: Narrative Design 15
Plus 5 units selected from:
ADV3102 Creative Strategy: Process and Execution 15
CMM2120 Integrated Marketing Communications 15
DES2203 Design Practices: Publication 15
DES3205 Design Practices: Motion Graphics 15
DES3206 Design Practices: Information and Advertising Design 15
PHO2202 Images and Pleasures 15
PHO3305 Studio Applications for Advertising 15
TDD3205 3D Design Practices: Spatial Design 15
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009