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MKT3602 Distribution Management
Credit Points: 15
MKT1600 Marketing Principles&Practices

This unit concentrates on how businesses deliver products from their point of origin to the end use whether another business or individual customer.  It is aimed at assisting students become job-ready through development of practitioner skills in marketing.  The technical elements of this subject involve understanding how channel management is an essential of sustainable marketing policies and procedures.  Students are exposed to the practical considerations of how to devise a channel strategy including industry skilling in channel member selection and retention.  As a part of the process of strategy formulation, students are given the opportunity to develop skills in developing channel strategies and channel management.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MIAADDMarketing Management Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009