UNIT INFORMATION

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ADV3102 Creative Strategy: Process and Execution
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
Prerequisites:
CMM2116 Foundations of Advertising
 
Description:
The development of creative ideas, and realisation and execution of those ideas, is a core benefit that an advertising agency offers its clients. This unit analyses consumers’ wants, needs and behaviours with a view to developing creative strategy. Brand management, image enhancement and corporate identification are all evaluated in relation to the consumer.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MIAACUAdvertising Minor
K76Bachelor of Marketing and Creative Services
MAAACZCreative Services Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009