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MKT3233 Retail Marketing
Credit Points: 15
MKT1600 Marketing Principles&Practices
Retailing is a dynamic and diverse profession encompassing a variety of areas. This unit examines the general concepts of retailing from the perspective of a small business. The unit will cover fundamentals of retailing such as retail store operations, location planning, channels of distribution and merchandising. Care will be taken to ensure that the individual who completes the unit will have an understanding of what it takes to “run” a successful retail operation. With the majority of small businesses failing within the first three years of operation, we will examine ways to overcome that failure rate to have a successful, profitable business.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MIAADDMarketing Management Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009