COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

K76 Bachelor of Marketing and Creative Services

Business and communications have come together to introduce an industry-driven degree that combines marketing management with hands-on creative skills development. Marketing, as the driving force of the modern business, now partners Creative Services which incorporate advertising, public relations, design and desktop/print publishing. The demand for multi-talented marketers and creative individuals will grow as more organisations manage or control their own marketing communication functions. Graduates will be sought after in the creative industry or by individual organisations seeking versatile creative talents with strong understanding of, or involvement in, marketing management.

 
ADMISSION REQUIREMENTS

Standard University admission requirements apply.

 
COURSE LOCATION
This course is available on Mt Lawley, and Joondalup Campuses.

The Marketing units of this course are available on the Joondalup campus, and the Creative Services units on the Mount Lawley campus.
 
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
 
MODE OF DELIVERY
This course is available in the following mode of delivery - On-campus.

Some units are available in the off-campus (online) mode of delivery.
 
COURSE STRUCTURE

The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.

 

 

 
12 Marketing units
 
8 core units
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
CMM2120 Integrated Marketing Communications 15
MKT3120 International Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3603 Customer Relationship Management 15
 
Plus 4 units selected from:
HOS2115 Hospitality and Tourism Marketing 15
MKT2195 Services Marketing and Management 15
MKT3604 Social and Not for Profit Marketing 15
MKT3606 Current Issues in Marketing 15
SPM2122 Sport Marketing 15
Or up to four elective units as approved by the course coordinator
 
 
12 units Creative Services
 
2 units selected from:
CMM1107 Creative Thinking 15
CMM1108 Communications and Digital Technology 15
CMM1114 Professional Communication 15
DEF1101 Design Foundations: Design Principle 15
DEF1104 Design Foundations: Drawing 15
IMM1121 Digital Photomedia 15
IMM1122 Publishing on the World Wide Web 15
PHO1105 Photo Work 15
 
Plus 5 units selected from:
CMM2116 Foundations of Advertising 15
DES2101 Design Practices: Identity 15
DES2102 Design Practices: Pre-press 15
DES2103 Desktop Publishing 15
IMM2125 Interface and Information Design 15
PHO2103 Studio Work 15
PRN2120 Foundations of Public Relations 15
TDD2204 3D Design Practices: Narrative Design 15
 
Plus 5 units selected from:
ADV2107 Strategic Branding 15
ADV3102 Creative Strategy: Process and Execution 15
DES2203 Design Practices: Publication 15
DES3205 Design Practices: Motion Graphics 15
DES3206 Design Practices: Information and Advertising Design 15
PHO2202 Images and Pleasures 15
PHO3305 Studio Applications for Advertising 15
TDD3205 3D Design Practices: Spatial Design 15
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010