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K77 Bachelor of Marketing, Advertising and Public Relations

Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. These elements are strategically integrated into this cross-discipline course combining managerial  with creative skills.

Advertising combines art, science, strategy, and communications practice. It has potential applications far wider than simply employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual  students.

Public Relations develops communication in a variety of contexts, researches the effectiveness of communication, and plans the strategy behind communication campaigns. Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations industries is also enhanced by this cross-discipline course which allows students to diversify their creative skills and business knowledge.


Admission to the Bachelor of Marketing, Advertising and Public Relations degree is competitive. Meeting ECU standard admission requirements does not guarantee enrolment.

This course is available on Mt Lawley, and Joondalup Campuses.

The Marketing units are available on the Joondalup campus, and the Advertising and Public Relations unit on the Mount Lawley campus.
This course is available by Full-time, or Part-time mode.
This course is available in the following mode of delivery - On-campus.

The 8 core Marketing units are also available off-campus.

The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.

12 units Marketing
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
MKT2602 Marketing Communications 15
MKT3120 International Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3603 Customer Relationship Management 15
Plus 4 units selected from:
MKT3233 Retail Marketing 15
MKT3604 Social and Not for Profit Marketing 15
MKT3606 Current Issues in Marketing 15
MKT3235 Selling and Sales Management 15
MKT3602 Distribution Management 15
MKT3195 Services Marketing 15
Or up to four elective units as approved by the course coordinator
12 units Advertising&Public Relations
CMM1107 Creative Thinking 15
CMM1112 Communication Strategies 15
CMM2116 Foundations of Advertising 15
ADV2107 Strategic Branding 15
ADV2120 Advertising Management 15
CMM2120 Integrated Marketing Communications 15
PRN2120 Foundations of Public Relations 15
PRN2121 Public Relations Techniques 15
ADV3112 International Advertising 15
ADV3406 Media Buying and Planning 15
PRN3104 International Public Relations 15
PRN3105 Public Relations Event Management 15
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009