UNIT INFORMATION

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MKT3233 Retail Marketing III
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
MKT2222 Applied Marketing II
 
Description:
Retailing is a dynamic and diverse profession encompassing a variety of areas. This unit examines the general concepts of retailing from the perspective of a small business. The unit will cover fundamentals of retailing such as retail store operations, location planning, channels of distribution and merchandising. Care will be taken to ensure that the individual who completes the unit will have an understanding of what it takes to “run” a successful retail operation. With the majority of small businesses failing within the first three years of operation, we will examine ways to overcome that failure rate to have a successful, profitable business.

This Unit is part of the following Courses / Unit Sets
M25Bachelor of Marketing
MAMARMarketing Major
SMBMKTMarketing 10 Unit Supporting Major
MIMARMarketing Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 18/11/2004