Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAAHO  Creative Services Area of Specialisation 

This unit set is available in the following courses:
G77 MASTER OF PROFESSIONAL COMMUNICATIONS

 

The growth of the creative industries or creative economy means that more organisations will require the creative services of talented individuals or businesses in advertising, design, public relations, specialist writing, print publishing, desktop publishing, etc.  The Master of Professional Communications, specialising in Creative Services is for students who wish to diversify their creative skills and knowledge rather than to be a specialist in one creative communication discipline.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
CMM4122 Introduction to Research 15
CMM4137 Project Preparation 15
CMM5220 Communications Project 1 20 
CMM5221 Communications Project 2 20 
 
Plus 45 credit points (3 units) from the following:
ADV4116 Foundations of Advertising 15
CMM4120 Integrated Marketing Communication 15
CMM4208 Communications and Digital Technology 15
DES4101 Design Practices: Identity 15
FAV4104 Introduction to Digital Video 15
IMM4121 Digital Photomedia 15
IMM4122 Publishing on the World Wide Web 15
PRN4120 Foundations of Public Relations 15
VIS4102 Design Thinking 15
 
Plus 45 credit points (3 units) from the following:
ADV4102 Creative Strategy: Process and Execution 15
ADV4111 The Business of Publishing 15
CMM4117 Creative Thinking 15
CSI4108 Presentation Systems 15
FAV4101 Introduction to Video Production 15
JOU4011 Introduction to Journalism 15
IMM4123 Interactive Multimedia Authoring 1 15
PRN4115 Public Relations Event Management 15
PRN4124 Public Relations Techniques 15
 
Plus 20 credit points (1 units) from the following:
CMM5110 Globalisation, Cultural Diversity and Innovation 20 
CMM5111 Convergences 20 
PRN5110 Perception Management 20 
 

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011