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Public Relations Major  

Public Relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders.


This course provides students with the conceptual understanding and practical skills to make an effective contribution at any level. The course equips students with critical thinking, creativity and problem-solving skills; the ability to take the initiative and make decisions; it strengthens writing and media relations skills; and it provides students with the knowledge and ability to plan and implement a range of communication strategies.


The Public Relations major is accredited by the Public Relations Institute of Australia (PRIA), and is therefore recognised internationally.

This unit set is available on Mt Lawley, and Joondalup Campuses.
This unit set is available in the following modes of delivery - On-campus, and Online.

This major will become progressively available online from 2014 onwards. Students commencing study in this major and who are eligible for advanced standing, may be required to complete units on campus.
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
Students may commence Level Two units of their Major in the first and second semesters of enrolment.
Students must complete the following 8 units (120 credit points):
PRN2124 Public Relations Event Management 15
PRN2110 Foundations of Public Relations 15
PRN2123 Public Relations Techniques 15
PRN2125 Communicating Through the Media 15
PRN3123 Corporate Communication 15
PRN3125 PR Campaign Planning and Management 15
PRN3124 PR Issues and Crisis Management 15
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It is recommended that students intending to study the Public Relations Major complete some of the following Foundation Program elective units.
BRO1000 iTalk@ECU: Presentation Skills 15
CMM1204 Writing for Communications 15
CMM1107 Creative Thinking 15
WRT1110 Introduction to Editing 15

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014