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PRN3124 PR Issues and Crisis Management
Credit Points: 15
PRN2110 Foundations of Public Relations
PRN2125 Communicating Through the Media

This unit examines issues and crisis management from a systematic PR perspective, drawing on the life-cycle of issues, persuasion theory and outwards-in focus on the management of environmental and consumer interests. Through the analysis of case studies the theory and principles of public relations are integrated with the practice of public relations. The unit provides practical experience in problem definition, strategic planning and analysis, and includes implementation techniques. There is a focus on current public relations issues or crises at the local, national and international level.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MABUTCPublic Relations Major
MIAAGBPublic Relations Minor
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014