UNIT INFORMATION

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PRN3123 Corporate Communication
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
Prerequisites:
PRN2110 Foundations of Public Relations
PRN2125 Communicating Through the Media
 
Description:

This unit focuses on how organisations communicate and develop relationships with internal and external stakeholders that aid the achievement of the organisational mission while balancing the needs of its stakeholders. The unit also examines the relationships that the public relations department needs to maintain for effective functioning.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MABUTCPublic Relations Major
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014