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PRN3125 PR Campaign Planning and Management
Credit Points: 15
PRN2110 Foundations of Public Relations
PRN2125 Communicating Through the Media

This unit provides insight and a transition into the realities of a public relations workplace environment. Students apply the knowledge and skills they have developed in the course to the requirements of public relations campaigns, particularly in marketing communication, which is one of the largest areas of public relations practice. Students learn how public relations can play a key role in achieving campaign objectives for individuals, groups, organisations and government agencies. Working in teams, students develop public relations strategies from simulated and real scenarios. The basics of project management, client relationships, cost estimation, budgeting and scheduling are included in this unit.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y99Bachelor of Marketing, Advertising and Public Relations
MABUTCPublic Relations Major
MIAAGBPublic Relations Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014