Unit Set Structure
Disclaimer
This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
MABUTC Public Relations Major | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
This unit set is available in the following courses: | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Y43 BACHELOR OF ARTS BACHELOR OF COMMUNICATIONS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Y71 BACHELOR OF COMMUNICATIONS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Public Relations activity is integral to the effective functioning of individuals, groups, organisations and governments. Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders.
This course provides students with the conceptual understanding and practical skills to make an effective contribution at any level. The course equips students with critical thinking, creativity and problem-solving skills; the ability to take the initiative and make decisions; it strengthens writing and media relations skills; and it provides students with the knowledge and ability to plan and implement a range of communication strategies.
The Public Relations major is accredited by the Public Relations Institute of Australia (PRIA), and is therefore recognised internationally. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
UNIT SET LOCATION This unit set is available on Mt Lawley, and Joondalup Campuses. |
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MODE OF DELIVERY This unit set is available in the following modes of delivery - On-campus, and Online. This major will become progressively available online from 2014 onwards. Students commencing study in this major and who are eligible for advanced standing, may be required to complete units on campus. |
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014