UNIT INFORMATION

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MKT2605 Promotional Marketing
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

Promotional Marketing represents an important component of any organisation's overall marketing activities.  To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion.  This unit examines the various factors that must be considered in planning, development and implementation of both traditional marketing communications and digital marketing communications. 



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
MAAACXMarketing Major
MIAACOMarketing Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013