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MKT2605 Promotional Marketing
Credit Points: 15

Promotional Marketing represents an important component of any organisation's overall marketing activities.  To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion.  This unit examines the various factors that must be considered in planning, development and implementation of both traditional marketing communications and digital marketing communications. 

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
MAAACXMarketing Major
MIAACOMarketing Minor
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Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013