UNIT INFORMATION

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HOS2115 Hospitality and Tourism Marketing
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

This unit examines marketing as it specifically applies to the hospitality and tourism industries. The global hospitality and tourism ‘product’ provides for a unique services-based marketing environment. Strategic marketing strategy application covering branding, packaging, internal marketing, segmentation and research considerations is addressed.

 

The unique nature of the service encounter in hospitality operations and high dependency on the tourism dollar (visitation and spend) will be applied to a number of different marketing concepts, in particular to the unique nature of service consumption and tourist destination selection.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
C24Associate Degree of Hospitality and Tourism Management
K93Bachelor of Hospitality and Tourism Management
K92Bachelor of Hospitality Management
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
K91Bachelor of Tourism Management
MAAAHDEvent Management Major
MIAAEQHospitality Management Minor
MAAAHETourism Management Major
MIAAEPTourism Management Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010