UNIT INFORMATION

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MKT3604 Social and Not for Profit Marketing
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

Social marketing uses commercial marketing principles to make a difference in the world. It is the marketing of ideas, as distinct from the marketing of goods or services. The main applications of social marketing are in the areas of health (e.g., ‘quit smoking’), safety (e.g., ‘don’t drink and drive’), and conservation (e.g., ‘use water wisely’). The unit also includes not for profit sector marketing, primarily fund-raising activities for charities. Cause-related marketing, government marketing, and anti-marketing activities will also be covered. Students will apply marketing principles to a social cause or not-for-profit organisation, enabling them to be job ready for positions in health, safety, conservation or fundraising contexts.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010