Unit Set Structure


This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAAAGK  Mass Communications Major  

This unit set is available in the following courses:

The Mass Communication major focuses on contemporary media and communications and introduces students to a range of theoretical, practical and critical approaches used in the analysis of media and its role in shaping society. The course allows students to construct a hybrid programme of study which looks at theory and practice in fields such as advertising, electronic communication, journalism, public relations, and visual communication. It also trains students to think critically and to research and communicate effectively.

This unit set is available on Mt Lawley Campus.

Overseas partner institutions
This unit set is available in the following modes of delivery - On-campus, and Online.
Students must complete 120 credit points from the following units:
CMM2120 Integrated Marketing Communications 15
CMM2121 Communication Research 15
CMM2122 Communication Management 1 - Communication Theory and Practice 15
CMM2123 Communication Management 2 - Managing Communication in a Global Environment 15
PRN2120 Foundations of Public Relations 15
PRN3104 International Public Relations 15
PRN3120 PR Issues and Crisis Management 15
PRN3122 Corporate Communication 15

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010