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PRN3120 PR Issues and Crisis Management
Credit Points: 15
PRN2120 Foundations of Public Relations
PRN2121 Public Relations Techniques
This unit examines the ‘issues management’ approach to PR practice. Life cycle issues, particularly the management of environmental and consumer interests, will attract particular attention. Through the analysis of case studies the theory and principles of public relations are integrated with the practice of public relations. The unit includes practical experience in problem definition, strategic planning and analysis and includes implementation techniques. It will also focus on ‘live’ public relations issues (including negligent, accidental and hostile acts) active at the time the unit is being taught including responses to critical incidents.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAAHNCommunications Management Major
MAAAGKMass Communications Major
MAAAEPPublic Relations Major
MIAADYPublic Relations Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010