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CMM2121 Communication Research
Credit Points: 15
This unit addresses methods of establishing appropriate performance objectives for communications activities. It covers formal research (including qualitative and quantitative research methodology), focus group structuring and questionnaire design. The analysis and reporting of results will be addressed as will the interface with specialist professionals. Central to this unit is the ability to source and research information critical to planning, implementing, monitoring and evaluating communication activities.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MIAACUAdvertising Minor
MAAAELMass Communication Major
MAAAGKMass Communications Major
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Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010