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PRN3122 Corporate Communication
Credit Points: 15
PRN2120 Foundations of Public Relations
PRN2121 Public Relations Techniques
This unit focuses on how people relate to each other in organisational settings. It addresses communication up, down and across the organisation, among divisions and work units, among different professional and vocational specialties and within work teams. In addition to internal communication the unit addresses external communications with Government bodies, and with other significant publics. It examines the strategies and policies which must be in place to secure long-term harmonious relationships. The unit also looks at project management to achieve specific short-term objectives and the development of materials in support of organisational goals.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAAHNCommunications Management Major
MAAACZCreative Services Major
MAAAGKMass Communications Major
MAAAEPPublic Relations Major
MIAADYPublic Relations Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010