Unit Set Structure


This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MIAACO  Marketing Minor 

This unit set is available in the following courses:

Marketing is recognised as the driving force of business success.  This Minor equips non-marketing students with the essential skills for a competitive advantage in their chosen profession. As these units are of an introductory nature it is intended for students NOT undertaking a Marketing Major or Advanced Marketing Minor. 


The Marketing Minor comprises 60 credit points (4 units) as per structure listed below.

This unit set is available on Joondalup Campus.
This unit set is available in the following modes of delivery - On-campus, and Online.
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
CMM2120 Integrated Marketing Communications 15
MKT3601 Marketing Strategy 15

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010