Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAAME  Event Management Area of Specialisation 

This unit set is available in the following courses:
I34 MASTER OF BUSINESS ADMINISTRATION
I41 MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL)
I55 MASTER OF BUSINESS AND TECHNOLOGY

The Event Management specialisation comprises of 60 credit points (4 units) and is designed for professionals working in event management, or those new to the field, who wish to develop their skills, knowledge and experiences in relation to the management of various event forms and the marketing and/or public relations and communications strategies relevant for event managers, alongside conceptual and practical competency in the area of event operations management. The phenomenon of events in society, such as the cultural, economic and political impacts and meanings of a range of events, alongside motives and benefits for event consumers will also be considered.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley, and Joondalup Campuses.

This Area of Specialisation will be delivered across campuses. Students should be aware that they will be required to attend classes on both campuses to complete this specialisation.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.

This area of specialisation can be completed off-campus although the full selection of elective units may not be available.
 
TSM5202 Introduction to Event Management 15
TSM5501 Event Operations Management 15
Plus 1 unit selected from:
PRN4115 Public Relations Event Management 15
MKT5707 Promotional Marketing 15
CMM4120 Integrated Marketing Communication 15
Plus 1 unit selected from:
SPM5114 Sport Venues and Events 15
TSM5500 Business Events Management 15
 

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011