UNIT INFORMATION

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MKT5705 Quantitative Research Methods
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

This unit develops students' skills in quantitative research techniques commonly used in marketing and social research.  The unit will emphasise multivariate analysis techniques, which will equip students to analyse a wide variety of survey data.  The unit will include the design of measurement instruments and the process of data collection, analysis and interpretation for quantitative analysis.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
J37Master of Criminal Justice by Research
J30Master of Marketing by Research
J41Master of Recreation Management by Research
J31Master of Sport Management by Research
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014