COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
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This course is designed to provide advanced, research based studies in theoretical and applied areas of Marketing. It aims to develop understanding of the state of knowledge in the discipline area alongside knowledge and ability relating to research methods and research activity in Marketing. Students will be engaged in a significant research investigation resulting in the production of a thesis with either a theoretical or an applied focus.
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ADMISSION REQUIREMENTS
Stage 1 (Coursework and thesis)
• Students require a Bachelor Degree for admission to Stage 1.
Stage 2 (Thesis stage only)
Students can be admitted directly to Stage 2 with the following qualifications:
• A Bachelors degree with Honours: or
• An approved research-based Graduate Diploma; or
• An approved equivalent qualification; or
• Appropriate research preparation. |
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COURSE LOCATION
This course is available on Joondalup Campus. |
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MODE OF STUDY
This course is available by Full-time, or Part-time mode. |
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MODE OF DELIVERY
This course is available in the following mode of delivery - On-campus. |
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COURSE STRUCTURE
The course normally comprises two years of full-time study or the equivalent part-time study. The program includes two stages. Stage 1 requires the completion of 120 credit points (6 units). At the conclusion of Stage 1, students unable to proceed to Stage 2 may be eligible to graduate with a Post Graduate exit award. |
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| STAGE 1 |
Stage 1 requires the completion of coursework units in research methodologies as well as the state of knowledge and research activity in Marketing plus two thesis preparation units.
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| Semester 1 |
| BSA5701 |
Business Research Methods |
15 | | MTL5200 |
Thesis Preparation A |
30 | | | MKT5704 |
Qualitative Research Methods |
15 | | |
| Semester 2 |
| MTL5201 |
Thesis Preparation B |
30 | | | MKT5700 |
Current Issues in Marketing A |
15 | | MKT5705 |
Quantitative Research Methods |
15 | | |
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| STAGE 2 |
Students complete a thesis in an area of study identified during thesis preparation in discussion with the course coordinator and their supervisor. The thesis component of this course is entirely research based and is equivalent to one year of full-time study. Each semester students will enrol in the research thesis unit at 50 or 100% of full-time enrolment. Students are required to continue re-enrolling in the thesis unit each semester until the thesis is submitted for examination.
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| MKT6200 |
Masters Thesis |
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| Disability Standards for Education (Commonwealth 2005) | | | For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | | http://intranet.ecu.edu.au/student/support/student-equity |
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014
