UNIT INFORMATION

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MKT5704 Qualitative Research Methods
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

This unit explores the techniques and philosophical underpinnings of qualitative research methods. Students will learn a variety of research skills that can be applied to a wide range of research tasks. This unit provides postgraduate students with the skills required to commence qualitative data collection and analysis.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
J37Master of Criminal Justice by Research
J28Master of Hospitality Management by Research
J30Master of Marketing by Research
J41Master of Recreation Management by Research
J31Master of Sport Management by Research
J27Master of Tourism Management by Research
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014