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Handbook 2014

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UNIT INFORMATION

Disclaimer

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

HOS2330	Hospitality and Tourism Marketing Management
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
TSM2111	Introduction to Hospitality and Tourism
OR
HOS2325	Managing the Service Experience

Description:
This unit examines the uniqueness of marketing as it specifically applies to the hospitality and tourism industries. The marketing of businesses within the global hospitality and tourism industries is becoming more sophisticated and demands a more strategic approach than ever before. This unit centres on strategic marketing development and the application of branding, packaging, internal marketing, segmentation and market/marketing research. The unique nature of the service encounter and its coupling with merchandise in hospitality and tourism will be studied from a marketing perspective. The diversity of hospitality and tourism businesses will be investigated from a strategic marketing view and the systematic development of marketing plans will be a central tenet of the unit. Full Unit Outline
This Unit is part of the following Courses / Unit Sets
K93	Bachelor of Hospitality and Tourism Management
Y29	Bachelor of International Hotel and Resort Management


Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014