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HOS2330 Hospitality and Tourism Marketing Management
Credit Points: 15
TSM2111 Introduction to Hospitality and Tourism
HOS2325 Managing the Service Experience

This unit examines the uniqueness of marketing as it specifically applies to the hospitality and tourism industries. The marketing of businesses within the global hospitality and tourism industries is becoming more sophisticated and demands a more strategic approach than ever before. This unit centres on strategic marketing development and the application of branding, packaging, internal marketing, segmentation and market/marketing research.  The unique nature of the service encounter and its coupling with merchandise in hospitality and tourism will be studied from a marketing perspective.  The diversity of hospitality and tourism businesses will be investigated from a strategic marketing view and the systematic development of marketing plans will be a central tenet of the unit.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K93Bachelor of Hospitality and Tourism Management
Y29Bachelor of International Hotel and Resort Management
Disability Standards for Education (Commonwealth 2005)
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014