This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MKT1605 Professional Communication
Credit Points: 15

Personal communication is an essential part of an organisation’s marketing communication mix. In addition, the ability to communicate effectively has been recognised as an essential skill for those wanting to be successful in their studies, in their careers and personal relationships. This skills-based unit uses a number of practical activities to allow students to achieve these essential skills. Students will be given techniques and strategies to: manage speech anxiety; think critically; research, package and deliver logical and persuasive messages; understand cultural and gender differences; and become an effective listener and work effectively in a team. This unit addresses oral and written personal communication requirements of marketing organisations, particularly in the fields of sales and service delivery.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K93Bachelor of Hospitality and Tourism Management
Y29Bachelor of International Hotel and Resort Management
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014