Combines strategic marketing management with hands-on creative skills development.

With more organisations managing their own marketing and communication, this course addresses the industry demand for multi-talented marketers and creative individuals.

Strategic marketing is combined with creative services to incorporate studies in advertising, public relations, design and desktop/print publishing.

Students will be highly sought after in the creative industry or by individual organisations seeking individuals with versatile and creative talents who have a strong understanding of marketing management, as well as possessing the transferable employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career.

Careers

Marketing Manager, Marketing/Sales Executive, Business Development Officer, Product/Brand Manager, Advertising Manager, Promotions Coordinator, Customer Relationship Manager,  Marketing Researcher, Artistic Director, Graphic Designer

Standard University admission requirements apply.

The Bachelor of Marketing and Creative Services degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.

 
Course structure