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MKT3600 New Product Development
Credit Points: 15
A minimum of 240 credit points
MKT2600 Buyer Behaviour
MKT2601 Marketing Intelligence

This unit focuses on the role of new products within the organisation and society. It explores each step in the new product development process, including the strategy, opportunity identification, design, testing, product launch and profit management. The theory of New Product Development is studied, with practical application of these concepts by students with their own new product project.


This third year marketing unit provides a managerial approach to new product development and implementation. It assumes a basic understanding of the fundamental principles of marketing and management. Some familiarity with marketing research is also strongly encouraged but not essential.


Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
MAAACXMarketing Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013