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MKT3601 Marketing Strategy
Credit Points: 15
MKT1600 Marketing Principles&Practices

This capstone unit in marketing, designed for final year marketing students, features the formulation of competitive marketing strategies. The key feature of this unit is the comprehensive and in-depth coverage of external and internal analyses of select business situations, popular strategic models, especially the concept of sustainable competitive advantage, and strategy implementation.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MAAACXMarketing Major
MIAACOMarketing Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009