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PPR3302 Business Development
Credit Points: 15
MKT1600 Marketing Principles&Practices
MAN1100 Management I

Within all areas of business there is a need to understand how a business develops and as professional business people there is also a need for professional development. This unit, therefore, aims to provide students with a basic understanding in relation to organisational and personal Business Development.


Organisational Business Development relates to an overview of the external analysis and internal analysis of an organisation. External analysis includes customer, competitive, market and environmental analysis. The Internal analysis includes performance analysis, services analysis, and an evaluation of strategic options. The unit also demonstrates how these areas can be combined to determine growth and future directions of organisations regardless of size.


The Personal Business Development aspects of the unit relate to development of CV, applying for a professional position, interview techniques, professional presentations based on the principles learnt in professional communications and the submission of professional reports. 

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAACCPPublic Practice Major - Bunbury
MIAAAAPublic Practice Minor - Bunbury
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009