UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT6308 | Current Issues in Marketing | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 20 | |||
| Prerequisites: | |||
| FBL5020 | Marketing Leadership Marketing Leadership | ||
| Description: | |||
This unit reviews current and emerging issues and evaluates their relevance to modern-day marketing practice. It promotes critical thought and application of cutting edge concepts in both marketing and their application to the current business context. Of interest will be the way marketing has developed over time in its role as the driving-force of the modern business. The unit therefore focuses on the theories and strategies adopted by the marketing profession. Selected current topics are explored by various means, such as, case studies, current research, seminars and field projects. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| SPAAPI | Marketing Area of Specialisation | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014