Unit Set Structure
Disclaimer
This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
SPAAPI Marketing Area of Specialisation | |||||||||||||||||||||||||||
This unit set is available in the following courses: | |||||||||||||||||||||||||||
L94 MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL | |||||||||||||||||||||||||||
The Marketing area of specialisation will provide MBA students with the skills and knowledge required for a career in customer, product, brand, and revenue management. The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. The course explores marketing at a local, national, and international level. | |||||||||||||||||||||||||||
UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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MODE OF DELIVERY This unit set is available in the following modes of delivery - On-campus, and Online. |
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014