UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
BUS3100 | Business Research Practices | ||
SCHOOL OF BUSINESS | |||
Credit Points: 15 | |||
Description: | |||
The unit includes the nature and process of business research. It covers a review of the methods used to collect research data available to an organisation. It examines how these different avenues for research complement each other to form a sound information base for management decisions. The process of research including: principles of social science research, research paradigms, framing research questions, data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and business research applications are reviewed. In addition, the implications of research ethics are discussed. The focus of the unit is on providing decisional research for business managers. A practical and applied approach is adopted in this unit, focusing on providing relevant information for management decisions. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
K21 | Bachelor of Event, Sport and Recreation Management | ||
K93 | Bachelor of Hospitality and Tourism Management | ||
Y29 | Bachelor of International Hotel and Resort Management | ||
Y98 | Bachelor of Marketing and Creative Services | ||
Y99 | Bachelor of Marketing, Advertising and Public Relations | ||
M63 | Bachelor of Sport Management | ||
MAAACP | Community Planning and Development Major | ||
MAAAHD | Event Management Major | ||
MAAACX | Marketing Major | ||
MABUUH | Sport Management Major | ||
MABUUU | Tourism and Hospitality Management Major | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014