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BUS3100 Business Research Practices
Credit Points: 15

The unit includes the nature and process of business research. It covers a review of the methods used to collect research data available to an organisation. It examines how these different avenues for research complement each other to form a sound information base for management decisions. The process of research including: principles of social science research, research paradigms, framing research questions, data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and business research applications are reviewed. In addition, the implications of research ethics are discussed. The focus of the unit is on providing decisional research for business managers. A practical and applied approach is adopted in this unit, focusing on providing relevant information for management decisions.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K21Bachelor of Event, Sport and Recreation Management
K93Bachelor of Hospitality and Tourism Management
Y29Bachelor of International Hotel and Resort Management
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
M63Bachelor of Sport Management
MAAACPCommunity Planning and Development Major
MAAAHDEvent Management Major
MAAACXMarketing Major
MABUUHSport Management Major
MABUUUTourism and Hospitality Management Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014