This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

PRN2110 Foundations of Public Relations
Credit Points: 15
This unit introduces students to the field of public relations and communication management in different types of groups, organisations and settings. Students develop their critical appraisal and creativity skills to sharpen their understanding of professional practice using case studies and current situations for reference.  The main stages of communication plans are introduced in this unit which also examines the connection between theory and effective implementation.  Ethical and risk issues in public relations practice are also reviewed.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
MAAACZCreative Services Major
MABUTCPublic Relations Major
MIAAGBPublic Relations Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014