UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Marketing Major  
MAAACX 
G95 BACHELOR OF BUSINESS 
 

Provides the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, its customers, its partners and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty.
This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It explores marketing at a local, national and international level. Students also gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

 

Careers
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

 
UNIT SET LOCATION
This unit set is available on Joondalup Campus.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
The Marketing Major consists of 120 credit points (8 units) as per structure listed below.

 
UNITS IN THE MAJOR:
MKT1600 Marketing Principles&Practices 15
MKT2605 Promotional Marketing 15
MKT2607 Marketing Research 15
MKT2608 Consumer Behaviour 15
MKT3550 Retail Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3606 Current Issues in Marketing 15
 
 

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013